Problem: I was given the name Smoke Signal and the product Bourbon and had to create a product packaging for it. This task was kept very vague on purpose as to see the direction I would take with just two guidelines.
Solution: I decided to create a packaging that is different from other bourbon bottles on the shelf. I designed a box with little text and graphics to impose a sense of ambiguity to the buyer. The target market for this style of packaging would be 25 -50 year olds.
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